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Hey! Wanna see how to gain your first customers fast just like Evernote?Ĭheck out our list of How 22 Successful Companies Fought For Their First Customers here. Though how you refer people and your referral page template is extremely important the case of Evernote shows that referral marketing programs and getting your referral messaging right are also a must. Which is kind of like Reddit Gold, or special in-game Mounts for World of Warcraft players who refer their friends? If they like it, they'll feel compelled to stick with it– especially if they've already uploaded large files in the interim.īesides the functional "try-before-your-buy" benefit, there's also a nice "status" effect. #What is evernote upgrade for freeSo Evernote does something pretty clever with its referral program: it gives users a chance to experience Evernote Premium for free whenever making referrals. #What is evernote upgrade upgradeSo if Evernote really wanted to give out cash, they could've done that whenever users only successfully referred others to pay for the premium service.īut that doesn't quite fit into the natural Evernote user behavior– people tend to use the free app as long as it served their needs, and upgrade only when they need to– not because somebody sent them cash or discounts! Premium service (where applicable) is also a great way to reward loyal advocates (PayPal only got away with it because they were a payments platform, and regular eCommerce companies achieve success by tying the cash rewards to the referred purchase.) Giving away cash would definitely net them loads of users, but it might be unnecessarily costly and attract opportunists.
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